Pinterest Pin Dimensions: The Complete Size and Spec Guide for 2026

Pinterest’s feed is built for a 2:3 ratio. Pins taller than that get cropped at the bottom, where the logo or call to action usually sits, and square or wide pins get less reach because they fill less of the vertical feed. Either way, an off-spec pin underperforms.

For an agency, that problem repeats at scale because an off-spec template copies across every pin and every client account. Therefore, one sizing error becomes hundreds of cropped or low-reach pins. The recommended Pinterest pin size is 1000 × 1500 pixels at a 2:3 aspect ratio, the shape that fills the vertical feed at full height.

Why Pinterest pin dimensions matter for agencies

Pin dimensions decide how much of a client’s pin shows in the feed and how much reach it earns. Pinterest’s feed favors vertical 2:3 pins and crops any pin taller than a 1:2.1 ratio. A cropped pin loses its bottom edge, which usually holds the call to action or logo. For an agency, a cropped pin sits in a client’s feed as an error the client notices first.

Vertical pins also claim more feed space than square pins. Pinterest’s feed sets every pin to a fixed column width. A 2:3 pin runs 1.5 times taller than a square pin at that width. So a square pin fills about a third less of the feed. Less feed space means fewer saves and clicks.

A study of over 1.2 million pins found vertical formats dominate the most viral pins. In the study, square and landscape video pins received far less distribution. Over 88% of Pinterest browsing happens on mobile phones. On a phone screen, a taller pin claims more space than a square one. The size advantage of a 2:3 pin is largest where most users browse.

Pin dimensions matter most when the client’s goal is feed reach and saves. They matter less for accounts that post only to secret boards, which Pinterest does not distribute in the feed.

Standard Pinterest pin sizes

The standard Pinterest pin is 1000 × 1500 pixels at a 2:3 ratio. Pinterest recommends this size because it fills the feed without cropping.

One size, 1000 × 1500, keeps an entire batch of static pins on spec. Square pins still display, but a 1:1 pin fills about a third less feed space than a 2:3 pin.

Long infographic pins carry the crop risk. Pinterest crops any pin taller than 1000 × 2100 in the feed. A taller graphic loses its lower section before anyone taps in.

The 2:3 standard fits pins built for the feed. Content that needs a horizontal frame underperforms in Pinterest’s vertical feed.

Pinterest video and unified pin specs

Video pins perform best at 1000 × 1500 pixels (2:3) or 1080 × 1920 pixels (9:16), the same vertical ratios as image pins.

Keep clips between 6 and 15 seconds for the strongest engagement. Pinterest autoplays video on mute in the feed, so the opening frames carry the message.

The Idea Pin is no longer a separate format with its own size. Pinterest merged Idea Pins into one unified Pin format in 2023. Every Pin now supports images, video, or multiple pages, plus links, at any aspect ratio. Guides that still list Idea Pins at a separate 1080 × 1920 size are out of date. Some accounts still show a separate “Create Idea Pin” option, but the sizing is the same: build vertical video at 9:16 (1080 × 1920).

A 9:16 Reel or TikTok clip uploads to Pinterest at its native 1080 × 1920 without reformatting. Vertical video from other platforms carries over with no re-shoot. Horizontal 16:9 video wastes the vertical space Pinterest rewards in the feed.

Carousel pin sizes

A Pinterest carousel holds 2 to 5 cards, and each card runs 1000 × 1500 pixels at a 2:3 ratio. Cards can also be square at 1000 × 1000 (1:1). Pinterest requires every card in one carousel to share the same ratio, so you cannot mix square and vertical cards.

Each card carries its own image, title, description, and link. This lets one carousel send each card to a different product page. Mismatched ratios break the swipe and crop cards at the center.

Carousels fit sequential or multi-product content, such as step-by-step guides and product variations. They often earn higher saves than single-image pins. A single hero image does not need a carousel, so use a standard pin instead.

Pinterest ad (promoted pin) sizes

Pinterest ads creative use the same sizes as organic pins. A promoted pin is a standard pin that Pinterest shows to a wider, targeted audience.

One 1000 × 1500 asset serves both a client’s organic pin and its promoted campaign, because ad sizes match the organic 2:3 standard. That removes a second export.

Collections ads pair a hero image at 2:3 with product images pulled from a synced catalog. Shopping ads run standard pin sizes and pull price and availability from the catalog. Both fit e-commerce clients.

Organic-only accounts can ignore the ad specs and keep to the standard sizes.

Profile, board, and cover image sizes

Pinterest profile and board images use their own sizes, separate from pins.

The profile picture crops to a circle, so center the logo or face. The board covers the upload square but displays as a small landscape thumbnail, cropped from the top and bottom. Center the subject vertically, or set an existing pin as the cover. The profile cover is a business-account feature and runs horizontally at 16:9.

These sizes matter most when you onboard a new client account. Set the profile picture, board covers, and cover banner to match the client’s brand kit before the first pin. Accounts that only need pin assets can skip this step.

Technical specs and upload limits

Pinterest enforces file and text limits on top of pixel size. The maximum image file size is 20 MB on desktop and 32 MB in the mobile app. Pinterest accepts JPG, PNG, and WEBP for images, and video files up to 2 GB.

An agency exporting high-resolution client graphics often hits the 20 MB ceiling, and a pin past that limit gets rejected on upload. A pin title runs to 100 characters before Pinterest cuts it, and the description holds up to 800. High-resolution design workflows fit these limits cleanly. Low-res assets are the non-fit, because a soft image looks worse at 1000 x 1500 than it did in the brief.

How to keep every pin on-spec at scale with RecurPost

Size every asset to Pinterest’s 2:3 pin ratio before you queue it. RecurPost’s Social Media Image Cropper includes a Pinterest preset among 28 platform presets. Its smart focal-point tool keeps the subject in frame at any ratio, and it bulk-resizes images in the browser.

RecurPost then schedules image, video, and carousel pins across multiple boards from one calendar. You can bulk upload up to 100 pins at once with a CSV or Google Sheet. Each pin carries its own title, description, and destination link. When Pinterest rejects an asset, RecurPost surfaces the error instead of letting the pin fail in a client account, drawing on a catalog of 850+ documented platform errors.

RecurPost maintains 99% publishing reliability, so queued pins post as scheduled.

An agency sizing and queuing a week of pins for 12 client accounts can set the crop once and let the editor hold every asset to 2:3. RecurPost fits agencies and freelancers managing several Pinterest accounts who need spec compliance enforced in one place. It is more than a single hobby account posting once a week needs.

To set up the workflow, start with the Pinterest scheduler, and size assets fast with the image cropper tool, bulk scheduling, and the social media calendar.

Common Pinterest sizing mistakes

Most Pinterest sizing mistakes trace back to a number. A pin taller than a 1:2.1 ratio gets cropped in the feed, so the bottom of a 1000 x 2400 graphic disappears. An image over 20 MB gets rejected on upload. Text under 24 pixels turns unreadable on mobile, and 88% of Pinterest traffic is mobile devices.

Do:

• Build pins at 1000 x 1500 (2:3) by default.
• Keep graphics under 20 MB.
• Set body text at 24 pixels or larger.
• Match every carousel card to one ratio.

Don’t:

• Push a pin past 1000 x 2100, or the feed crops it.
• Upload a 30 MB export and expect it to post.
• Shrink a call to action into the bottom strip a tall pin will lose.

Vertical-specific pins, like real-estate listings or recipe steps, still follow the same 2:3 standard.

Frequently asked questions

Try RecurPost for Pinterest

RecurPost sizes your pins to Pinterest’s 2:3 spec in the built-in image editor, then schedules image, video, and carousel pins across every client board from one calendar. The Agency plan covers 20 social accounts for $79 per month with no per-user seat charge, so adding client Pinterest accounts does not inflate the bill per seat.

See RecurPost plans and pricing for every add-on with its unit price, or start a free 14-day trial with no credit card.